Tuesday 13th March 2018
Trust is the bedrock of subscription agreements
I will be talking about why trust is vital to successful and effective licensing agreements. David Orrell, our Solutions Architect, will then look at how identity and access management technology is developing to support these trusted relationships.
The three key agents in the subscriber relationship are:
Delivering successful outcomes
Success can be measured by the quality of outcomes for the end user. Technology must not get in the way of the best possible experience in this relationship as that risks losing the user completely. The aim is to encourage as many people as possible to access the material but within a licensed framework that works for everyone.
Each of the three parties in the relationship has slightly different needs and trust requirements.
In the knowledge economy, the quality and legitimacy of content has become incredibly important. Even more so in the digital age, since the internet has enabled the rapid spread of misinformation like ‘fake news’.
At OpenAthens, our technology creates a framework of trust which means control of the end user relationship is moved away from the publishers to a platform where everything is compliant and legitimate and it is designed to offer the best end user experience.
Our conference is focused on improving and enhancing that end user journey because in the past, the authentication processes and control publishers and librarians put in place to protect their content has created a poor user experience.
With appropriate technology we can ensure there are processes in place to protect the content and keep the publishers happy while also offering smooth seamless access for the end user.
Individuals, with an authenticated identity, can access information from any location. The requirement to be within a central, controlled hub – like a physical library – is no longer. Identity now operates like a secure firewall.
That is where the role of librarians becomes very important as they can enable or disable these identities for their institution. At the conference we will look at what technology is available and how that’s developing.
This evolution of contextual and multi-factor authentication needs to be considered. Logging in to access content via your phone is one example. On your mobile you are likely to stay permanently logged into all your apps so authentication into your phone is all that you need to prove your identity in this context.
Collaboration is key
For our technology to maintain this framework of trust for the publisher, librarian and end user while enhancing the good experience for the end user, there has to be collaboration across these three parties. Which is why OpenAthens is so excited to bring people together to discuss these issues face to face.
To find out more and join the debate, register for our conference by Monday 19 March.
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