Tuesday 31st March 2020
Tell us a little about your role at OpenAthens
My main role is to lead on marketing strategy, planning and campaigns. Understanding our customers’ needs and pain points and how we can help is vitally important to my job. I also keep an eye on emerging trends and competitors entering the market.
I love working at OpenAthens because I’m trusted to get on and do my job. Working in an agile way means I can be flexible and try out new ways of delivering creative marketing campaigns. I actively look for opportunities to work with others to get the best outcome for our customers.
Two new marketing team members will join our marketing team by the end of April. I’m super excited about the opportunities this will create for our team and our growing number of global customers.
What are your hobbies and interests?
My biggest passion is walking in our beautiful countryside and parks. I’m lucky to live next to a park and go for lunch-time walks when I’m working from home. At weekends I go on longer walks with my walking group.
My job is incredibly busy and practising Iyengar Yoga helps me unwind and keeps mind, body and soul in harmony. I love yoga so much I now go on yoga holidays.
Last year I joined a community choir. We sing mainly folk songs from around the world. My family now reliably tell me they no longer need earplugs when I’m singing!
When I can I like to travel to see other countries and learn about different cultures. New Zealand, Sri Lanka and Malawi are among my favourite places in the world. Japan and Canada are places I want to visit next.
What’s your proudest achievement?
My most recent achievement was successfully launching my first ever award. The Best publisher UX award aims to showcase those publishers that are making great strides to improve user experience. Thanks to everyone who took part and supported me through the process.
What’s the best piece of advice you’ve been given or could give?
Eat well, sleep well and exercise – three basics will help you to stay well. I would also add to that: be resilient, social and kind to overcome any challenging periods in your life.
Who inspires you?
Nelson Mandela is by far my greatest inspiration. During one of the most harshest of regimes, Nelson stayed strong and resilient and peacefully led his country to freedom. I admire Nelson’s resilience, his leadership, his kindness.
“Do not judge me by my successes, judge me by how many times I fell down and got back up again.”
― Nelson Mandela
What do you think the future of the industry looks like?
The Coronavirus (COVID-19) pandemic will fundamentally change the way we work and study. These are the areas where I think we’ll see most change:
OpenAthens will continue to play an important part in providing remote access to content and services world-wide.
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