Publishers are losing revenue on subscriptions because it’s easier for people to get access to stolen content on pirate sites.
Why is this happening? Well, one of the main reasons is that the login experience for most people is very poor. For example, it’s very common for researchers to be confronted with a long list of identity federation or organisation names to choose from in order to login. This is where OpenAthens can help.
Our organisation discovery service ‘Wayfinder’ makes single sign-on a piece of cake. Researchers can log-in simply and securely to access the many online resources their organisation subscribes to, whilst keeping their privacy intact.
Choose Wayfinder to give people a simpler, better user experience – wherever they are in the world.