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OpenAthens launches Wayfinder at Frankfurt Book Fair

Jane CharltonBy Jane Charlton
Category - News

Tuesday 9th October 2018

OpenAthens, which provides federated identity and access management services to a global client base, is officially launching its free organisational discovery service, Wayfinder, at the Frankfurt Book Fair this October.

Wayfinder has been influenced by and developed alongside the Resource Access for the 21st Century (RA21) pilot projects and addresses many of the fundamental issues associated with accessing online content via a federated access route; it enables patrons to login by finding their home organisation through geo-location or by typing their organisation or email into the search bar.

The new service facilitates logging in securely just once to the multiple online resources that patrons’ organisations subscribe to, whilst preserving user privacy. As an active participant of the RA21 initiative, OpenAthens is providing Wayfinder for free to all publishers and library platform providers.

Jon Bentley, commercial director at OpenAthens, commented:

“We’re really looking forward to meeting publishers at the Frankfurt Book Fair and taking the opportunity to talk about our new service.

“An institutional subscriber looking for ways to log-in to a publisher website can have a terrible experience; difficult-to-find links and confusing terminology is rife across publisher websites. OpenAthens Wayfinder is a simple tool available to all publishers and platforms  and offers a consistent and considered approach.

“Our goal is to improve access to information for the end users and OpenAthens Wayfinder is a small step in that improved user journey.”

Phil Leahy, OpenAthens service relationship manager, will be giving a presentation entitled “OpenAthens Wayfinder – how to simplify access to your online content” at the Frankfurt Book Fair on Wednesday 10 October. The lunchtime talk will involve a demonstration and will be taking place at 1.30pm at the Academic & Business Information Stage (Hall 4.2 N101).

As an international identity and access management software provider, OpenAthens will be in the International Library Centre, N75 in Hall 4.2 and will be on hand to talk with specialists and partners of the publishing industry to exchange ideas and discuss new technologies.

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